Puma redefined experiential retail with its Speed Cat Immersive Racing District, merging motorsports and fashion. This high-energy activation featured interactive displays, bold sneaker colorways, and trend-driven aesthetics, setting a new benchmark for retail engagement.

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INTRODUCING THE SHOP DROPCAST

Welcome to The Shop Dropcast.

Join us as we dive into the week’s hottest brand activations from around the globe!

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LATEST DROPS

Burberry Scarf Art Installation, West Bund Dream Center Dockyard Plaza Shanghai China.

SDD25/04_03: Burberry unveiled a stunning festive installation at the West Bund Dream Center Dockyard Plaza in Shanghai, showcasing its...

Jordan 'Silver Python Invasion' Installation, World of Flight Chengdu China.

SDD25/04_02: In celebration of the Year of the Snake, Jordan World of Flight Chengdu features the striking "Silver Python Invasion"...

Skims Valentines Day Pop-Up Store, Lafayette Street New York.

SDD25/04_01: Skims has unveiled a stunning Valentine’s Day pop-up store in New York City’s SoHo neighbourhood, offering an exclusive...

Dior 'Dior Cruise' 2025 Collection Global Window Display Installations.

SDD25/03_05: Dior’s latest window installations are transforming boutiques around the world into vibrant showcases of youthful...

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15 MOST SEEN.

SDD unveils the 15 Most Seen Concepts!

The campaigns, concepts, and activations that captivated audiences, shaped trends, and inspired the industry.

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RECENT DROPS

Hoka Run Stop Corner Shop, 123 Bethnal Green Road London.

Moschino 'Cloud Theater' Pop-Up Installation, Taikoo Li Sanlitun Beijing China.

Lego Le Florist Shop-In-Shop, Lego Store Leicester Square London.

New Balance NB Grey R Store, Huangpu District Shanghai China.

Prada Beauty Pop-Up Space, Zhongshan District Taipei Taiwan.

Gymshark New York Pop-Up Space Refresh, Wooster St NYC.

Butterful & Creamorous x Valentino Beauty Collaboration Takeover, Wujiang Road Shanghai China.

Stanley Winter Boutique Pop-Up Space at Harrods by We Are IPOS, Knightsbridge London.

Canada Goose Immersive Interactive Experience Exhibition, Zhangyuan Shanghai China.

Louis Vuitton × Takashi Murakami Collaboration Installation, Taikoo Li, Chengdu China.

Balenciaga Flagship Store Opening, Shanghai Xingye Taikoo Hui China.

Valentino 2025 Early Spring Collection Limited Time Concept Store, Beijing SKP China.

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